To be honest, initially I didn’t really understand the difference: best before, use by, sell by. “Before we started seven or eight years ago, people were scared about best-before dates. The rules about food labelling are not simple. Crucially, I want to find out if any of it tastes OK. I have decided to join them, if only for a week, to discover why so much food destined for our supermarket shelves never makes it that far – and how retailers specialising in selling “recovered” or “rescued” food are booming. Many do it purely to save money, others to help the planet, quite a few for the strange thrill of hunting down obscure jars of fish paste that would otherwise end up being thrown away. But there is a new breed of bargain hunter: one who actively seeks out food that is not just two days or two weeks out of date, but sometimes two prime ministers beyond its best before. Many people are quite relaxed about food dates, sniffing their milk or inspecting their salad bag rather than relying on what the manufacturer has printed on the packaging. It follows a breakfast of old pink Coco Pops and a mid-morning snack of crisps that the manufacturer suggests I should have eaten when Theresa May was still in Downing Street. M y lunch is some one-year-out-of-date Marmite peanut butter spread over cracked black pepper Nairn’s oatcakes (best before December 2021).
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